The problem
Introduce the refreshed brand to general contractors, designers and other industry professionals, then connect online interest with an in-person factory event and relationship building.
My role
My contribution
Owned campaign planning and execution end to end, including paid promotion and Rebranding Day. Coordinated campaign materials, event logistics, on-site operations, RSVP/contact capture and post-event follow-up.
Team contribution
Follow-up supported lead nurturing and later conversions; the results are not assigned to one isolated campaign touchpoint.
Execution & evidence
Define the message and audience
Build awareness of the refreshed brand among general contractors, designers and industry professionals. Invite the community to experience the brand at the factory.
Connect discovery to RSVP
Use paid digital promotion and campaign content to move interested professionals toward event RSVP and contact capture.
Bring the event to life
Manage logistics, event materials and on-site coordination, while organizing attendee information.
Follow through
Support post-event networking, relationship building and lead nurturing. Keep paid delivery and event outcomes separate.
Original campaign video
What the results show
Campaign objective: strengthen brand recognition and support business growth. The Mercury News figures describe paid ad delivery during the report period. Invitations, RSVPs and customers after follow-up describe the in-person event record.
The supplied event record does not identify a standalone causal effect for paid media, the event or follow-up. No new independent conversion audit has been performed.